Prestashop is an open source platform! Also you can assess the code easily and modify it. This access also allows to modify their functionality according to their needs.
The Prestashop is powerful platform with HTML 5 to better shopping experience on mobile devices. Which gives mobility to your store. The customization is easy with built in drag and drop feature.
Prestashop has a huge community of developers. If you run into such an issue the Prestashop community will help you to fix it.
Your eCommerce platform must be SEO friendly. Prestashop is very SEO friendly to the store. Prestashop is powered with lot of built-in SEO friendly features. These will definitely boost your SEO score.
Prestashop has a huge Add-ons library. Prestashop offered some free or paid modules that helpful to your store. Also have third party modules. These will make your life easier.
Ease of Use
The prestashop is very easy to use. The most attractive part of prestashop platform is best user interface which makes it as a friendly CMS. Without any technical knowledge you will be able to design your store in prestashop.
Translations / Localization
Prestashop is available in 41 languages and that allow customer to choose the language. This is the best feature of this platform.